Source: sportscafe.in
Women’s cricket has enjoyed significant growth on a global scale over the past five years. The establishment of various leagues across the member countries like the Women’s Big Bash League in Australia and the Kia Super League in England is testament to the fact that women’s cricket was now a mainstream sport Even the IPL had a one-off T20 exhibition match in its most recent edition when Harmanpreet Kaur led her team against compatriot Smriti Mandhana before the men’s final at the Wankhede stadium. Now, The International Cricket Council (ICC), in its largest ever market research study (300 million+ participants aged between 16-69) in association with Nielsen Sports brought to light some interesting facts about a rise in the number of women in women's cricket. The survey comprised 19,000 interviews and was conducted between Nov 2017 and Jan 2018. The survey was carried out in the 12 Full Member countries and also in China & the US. The latter two were non-traditional markets with huge potential for growth.
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